The new marketing strategy, ‘Restaurant Australia’ will be incorporated into the tourist bureaus current campaign, ‘There’s Nothing Like Australia’, news.com.au reported. “There is a growing appetite globally for food and wine as part of the travel experience and Australia has all the right ingredients to capitalise on this opportunity – with the finest array of produce served in the most stunning locations in the world,” Mr McEvoy said. Tourism Australia’s new advertising campaign will have an emphasis on the country’s “unique food and wine experiences”, according to managing director Andrew McEvoy. Through the new campaign, Tourism Australia is hoping to better associate the country with good food, wine and local produce and change the perception of first-time travellers. Source = ETB News: P.T. Research across 15 key tourism markets highlighted the fact that exceptional food and wine was a decisive factor for travellers when it comes to holiday destination decision making. Local produce, food and wine the focus of new advertising strategy. Image: Tourism Australia Details of the strategy will be unveiled at Australia’s first-ever global wine forum, Savour Australia 2013, in Adelaide today.
New York, NY – Jewels from the collection of Madison Avenue jeweler, Stephen Russell, will appear in the Metropolitan Opera Opening Event tonight.The opening gala of the company’s 125th season will star Renee Fleming in three of her most acclaimed roles. Ms. Fleming will be wearing a selection of Antique jewels from the Stephen Russell collection during her performance.Stephen Russell is internationally known for offering the finest jewels of the past and present. Stemming from an appreciation of fine art and design, they offer extraordinary examples from influential periods of design including Victorian, Edwardian, Art Deco and Retro pieces that continue to infiltrate today’s style. Their admiration of Old World jewelry continues to inspire them to find today’s most exceptional jewels and to continue to create innovative, yet wearable new designs that will transcend generations to come.The Stephen Russell collection has become one of the most important fine jewelry collections in the world and has been featured in international exhibitions, museums, as well as today’s highest luxury and fashion magazines.