The most lucrative short sponsorships in club football

first_img =8. Man City – Sponsor: Etihad – Value: £20m-per-year – Click the arrow to see who else features in this list – City are currently three years into a 10-year sponsorship deal with Etihad airways, reportedly worth around £20m-per-year. Part of the agreement includes stadium naming rights, but this could swell in excess of £40m in total. 5. Bayern Munich – Sponsor: Deutsche Telekom – Value: £25m-per-year – Click the arrow to see who else features in this list – Bayern Munich’s association with the German telecommunications giant is worth a hefty fee, with the Bavarian’s pocketing a cool £25m-per-year. With the deal set to expire at the end of next season however, expect to see Bayern collect even more for their next sponsorship agreement. 10 7. Paris Saint-Germain – Sponsor: Fly Emirates – Value: £21m-per-year – Click the arrow to see who else features in this list – PSG only recently extended their deal with the middle-eastern airline for an additional five years in 2013, but the package is thought to be worth around £21m-per-year for the Ligue 1 giants. 10 10. Tottenham – Sponsor: AIA – Value: £16m-per-year – Click the arrow to see who else features in this list – Spurs seems to switch sponsors on a yearly basis, but it is their current deal with insurance service AIA that is the most lucrative in the club’s history. Spurs are currently one year into a five year deal with the company. 4. Barcelona – Sponsor: Qatar Airways – Value: £27m-per-year – Click the arrow to see who else features in this list – Perhaps the greatest sign of changing times in football, not even Barcelona are impervious to shirt sponsorship, with the Catalan giants boasting one of the biggest deals in history with Qatar Airways. While they had promoted both Unicef and the Qatar Foundation on their shirt, the airline deal represented the first time in the club’s history that a corporate sponsor appeared on the front. =8. Liverpool – Sponsor: Standard Chartered – Value: £20m-per-year – Click the arrow to see who else features in this list – It may no invoke the nostalgic pangs of ‘Carlsberg’ or ‘Crown Paints’, but Liverpool’s recently extended deal with the Standard Chartered bank is worth its weight in gold. The sponsorship is valued at a reported £20m-per-year and will run until the end of next season. 10 10 10 10 1. Man United – Sponsor: Chevrolet – Value: £53m-per-year – By far and away the biggest shirt sponsorship in football though is Manchester United’s staggering deal with American motoring giants Chevrolet. The world-record agreement sees the Red Devils received £53m-per-year and runs for seven years. 10 6. Real Madrid – Sponsor: Fly Emirates – Value: £24m-per-year – Click the arrow to see who else features in this list – Signed in 2013, Real Madrid’s £24m-per-year deal with Fly Emirates runs until the summer of 2018. When it was initially signed, it was ranked as one of the most valuable deals in football, but that has since been eclipsed. 10 10 3. Arsenal – Sponsor: Fly Emirates – Value: £30m-per-year – Click the arrow to see who else features in this list – For a generation of Arsenal fans, the club’s association with Emirates has been long and (financially) rewarding. The airline sponsor both the club kits and the stadium and following an extension in 2012, will run until the conclusion of the 2018/19 season. 2. Chelsea – Sponsor: Yokohama Rubber (starting summer 2015) – Value: £40m-per-year – Click the arrow to see who else features in this list – The Blues’ new deal with the Japanese manufacturer storms straight into the number two spot, with the club pocketing a cool £40m-per-year. The contract is reportedly worth double that which current shirt sponsor Samsung paid and is believed to be worth £200m in total. 10 Money talks in football and nowadays the size of your club is largely dictated by it’s commercial pulling power.As an example of their growing ambitions not just on the pitch, but in the boardroom, Chelsea have agreed a staggering £200m shirt sponsorship deal with Japanese company Yokohama Rubber.But how does the Blues’ bumper deal match up to the rest of football’s big deals?We decided to take a look but comparing annual shirt deals.Click the arrow to see the most lucrative…Source: Club websites, reportslast_img read more