Tourism Australias new culinary campaign

first_imgThe new marketing strategy, ‘Restaurant Australia’ will be incorporated into the tourist bureaus current campaign, ‘There’s Nothing Like Australia’, reported. “There is a growing appetite globally for food and wine as part of the travel experience and Australia has all the right ingredients to capitalise on this opportunity – with the finest array of produce served in the most stunning locations in the world,” Mr McEvoy said. Tourism Australia’s new advertising campaign will have an emphasis on the country’s “unique food and wine experiences”, according to managing director Andrew McEvoy. Through the new campaign, Tourism Australia is hoping to better associate the country with good food, wine and local produce and change the perception of first-time travellers. Source = ETB News: P.T.center_img Research across 15 key tourism markets highlighted the fact that exceptional food and wine was a decisive factor for travellers when it comes to holiday destination decision making. Local produce, food and wine the focus of new advertising strategy. Image: Tourism Australia Details of the strategy will be unveiled at Australia’s first-ever global wine forum, Savour Australia 2013, in Adelaide today.last_img read more