Previous Article Next Article Related posts:No related photos. Trade and industry secretary Patricia Hewitt has written to 500 of the UK’stop companies to urge them to benchmark staff diversity. She called on them to join Race for Opportunity, which offers specialistsupport and advice to UK businesses, and rates how ethnic minorities aretreated as employees and as customers. Speaking at the Race For Opportunity annual dinner last week, Hewittencouraged leading employers to adopt the benchmarking process to make surethey make the most of their workforce and appeal to the widest potentialcustomer base. “We’re determined to create a Britain where everyone can reach theirfull potential; where racism is unacceptable and is counteracted; and whereracial diversity is celebrated,” she said. “I want to make it clear that diversity is crucial – for our economy andour society – and that embracing it can bring real improvements in corporatereputation, employee morale and the bottom line.” “Only 18 FTSE 100 companies went for benchmarking this year. Next year,I want to see this double, or more,” she added. Royal Mail chairman Allan Leighton, who is also chair of Race forOpportunity, told the audience that businesses with a diverse workforce thatreflect the diversity of the community they serve, will reap the benefits. “Quite simply, communities equal customers,” he said. “It isclear in today’s environment that relying on the traditional perceptions of whoyour community or customer is will not always provide the solution totomorrow’s challenges, or enhance your ability to compete today or in the future.”By Michael Millarwww.bitc.org.uk DTI urges leading firms to take positive actionOn 14 Oct 2003 in Department for Business, Energy and Industrial Strategy (BEIS), Positive action, Personnel Today Comments are closed.