John D Wood scrapes in to help Londoners survive the Beast from the East

first_imgHome » News » Agencies & People » John D Wood scrapes in to help Londoners survive the Beast from the East previous nextAgencies & PeopleJohn D Wood scrapes in to help Londoners survive the Beast from the EastEnterprising branch manager James Waight distributes 250 ice scrapers onto the windscreens of cars on his patch.Nigel Lewis1st March 201801,393 Views Few agents will have considered making promotional capital from the week’s Beast from the East storm, but London agency John D Wood has, and should get this year’s award for quick thinking.The company’s branch in the SW London suburb of Wandsworth yesterday morning decided to hand out ice scrapers to cars parked on streets within its patch, garnering praise from locals on social media.Branch employees were up at 7.30am distributing the scrapers, which came with a note saying: “Please find your complimentary ice scraper on your bonnet this morning.“We wanted to reach out to our closest neighbours and leave you a small token to hopefully come to your aid on this very cold morning!”.Beast from the eastBranch manager James Wright (pictured, below) and a colleague spent an hour or so placing the unusual ‘direct mail’ onto the windscreens of 250 cars on six streets around its branch in central Wandsworth.“We do the usual door drops and occasionally we distribute local market insight reports as flyers at the train station, but this is first time we’ve done this,” he says.“To be honest, we’d had the ice scrapers sitting around gathering dust for some time and then, when the snow came down, we thought let’s use them so we jumped on it.”The gifts and notes were noticed by several people on social media including one of London’s leading property services professionals, Jo Eccles, who is founder of SP Property Group and a Metro newspaper columnist.She tweeted (see right): “Nice touch from @johndwood this morning” alongside a picture of the note.Read more about John D Wood’s promotional hi-jinks. John D Wood James Waight ice scrapers beast from the east February storm Wandsworth March 1, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img read more