Plans to boost tourism for Great Ocean Road

first_imgA multimillion dollar plan consisting of eight huge projects has been identified in a report that seeks to boost tourism along the Great Ocean Road.The new joint initiative is being conducted between federal and State Governments and the local tourism industry to assist the needs of long term visitors, the Standard reported.  Making number one on the list is an AUD100 million interpretive centre at the Loch Ard Gorge, including a bicycle and walking trail running along the coast of the 12 Apostles to the Bay of Islands and inland to Timboon.Other potential projects include a Great Ocean Road eco-lodge development at Moonlight Head, improving the Great Ocean Walk and upgrading Avalon Airport to international standard.The report finds that should the projects be successful in attracting investment they could provide around AUD1.1 billion to the economy and create over 700 jobs for the region during construction. Additionally, after construction the projects could deliver 1,900 jobs and 700 million a year in gross regional product.Federal Tourism Minister Martin Ferguson said new tourism infrastructure, attractions and accommodation will make sure Australia remains a key travel destination, however warns it must be based on a cost-benefit analysis.“State and local governments can use these audits to set spending priorities, inform planning and zoning processes, and attract investment in tourism infrastructure,” Mr Ferguson said.State Tourism Minister Louise Asher said major investment opportunities lay within the emerging China market.“These audits assess the experiences that visitors are looking for, and which opportunities bring the most revenue and employment compared with their cost,” Ms Asher said.“Opportunities for the Great Ocean Road include eco-tourism such as walking trails and five star wilderness lodges, as well as improved visitor information, Ms Asher added. Source = e-Travel Blackboard: S.P New report outlines tourism investment Opportunities for the Great Ocean Roadlast_img read more